engage a coach as your commitment to achieve more
Transform your mindset and achieve your goals today!
Transform your mindset and achieve your goals today!
We help established founders/business owners who are hitting the wall where scaling and growth requires things they might never have done:
Client profile:
1:1 coaching for Business founders/owners with:
This is accomplished by bringing 30+ years of experience as a former CEO (transportation, healthcare, and professional services companies), former CFO (consumer products), former IPA Administrator (healthcare), Commissioner (US Congressional Business Commission), corporate/finance/business/regulatory lawyer, Board Member (technology, consumer products, international trade, real estate, bond financing) and former Independent Board Member (real estate private equity), not the consultant standing on the sidelines. https://www.linkedin.com/in/matthew-fairshter-31b1575/ This coaching is done like an operator who's also been the deal maker/strategist, the CFO, and the CEO, so clients get strategic coaching. Its about you being on offense and not simply defense. We know what you are going through and can help YOU achieve your goals.
Why this works:
We work through Focused Coaching and do not work from cookie cutter frameworks and templates:
We help you achieve on YOUR business model (People, Process, and Product/Service) with Clarity and Discipline resulting in a major increase in both Top Line Revenue and Bottom Line Profitability through Focused Coaching.
You set the agenda; we help you get there.
This results in you achieving increased profits (better profit margins), reduced churn in both employees and customers (team building without burnout), and a better scaling of revenue (avoid customer concentration).
You can then transition from working IN the business (grinding) to instead working more ON the business (vision, strategy, and building/leading your team).
Today | By Appointment |

Vica Coaching is a Thought Leadership focused coaching organization devoted to helping businesses and business leaders to focus ON their business and on themselves. Business owners and management have become very aware that they must spend substantial time working ON their business and not just IN their business. Coaches play a pivotal role in the success and growth of organizations in today's competitive landscape.. At Vica Coaching, “We’ll help you get there.”
As businesses seek to thrive and adapt, the demand for coaching is surging, with 43% of individuals seeking coaching aiming to enhance individual or team performance, 39% to improve communication skills, and 38% to increase productivity. The rising number of online searches for business coaches and life coaches (1.5 million per month) is an indicator of growing need and driven demand. Business owners and management now look at Coaching as an essential service because they increasingly recognize the need for coaching at all levels and are seeking to utilize experienced and competent professional coaches.
Vica Coaching is looking to create value through you setting valuable goals and having an Action Plan to overcome any challenges and achieve those goals. We are committed to be focused on YOU and your needs using a client focused approach (which we call Reality Comfort Zone):
1. Focused only on you and your business.
2. Never Talk at You, ever.
3. Engaged in Active Listening.
4. The conversation is slowed down for real understanding
5. Our journey together is controlled by YOU.
6. Interested in YOU- We ask LOTS of questions
7. Clarity is constantly maintained.
8. Question narratives and assumptions. Staying in Reality.
9. Reality Comfort Zone is about Nurturing Insights
10. The result will be your Goal Focused Action Plan
This reality-based client-centric process is fully aligned to YOU achieving your goals. This is about you THRIVING, not just surviving.

At Vica Coaching, we believe in the power of transformation through discovering your strengths and overcoming life and business challenges.

Modern life has created lots of stress on professionals, business owners, and leaders that challenges their “work/life balance.” In the modern world, there is a need to manage your personal life in order to have an effective professional life. Life Coaching focuses on helping people with their personal skills and challenges. Life Coaching is focused on embracing the person and their talents and empowering them to make the personal changes necessary to improve their life.

Victoria has experience in business, healthcare, real estate, lending, consumer products, education, sociology, and leadership. She has previously advised a number of organizations who were suffering from significant people and cultural challenges within the business. Creating a better people and cultural strategy dynamic that unlocks much better business performance.
Through her experiences she learned that human emotions determine each person’s success or failure, joy or sorrow, health or disease. Coaching provides the ability to change how a person approaches their situation and thus change it.
Victoria’s goal is to help professionals and entrepreneurs improve their lives, which translates into more successful businesses. This comes from the client achieving improved clarity, better focus, less stress, improved decision making, and better overall balance.
Well managed personal skills, attributes, and lifestyle will greatly enhance and empower the client’s professional skills, judgment, and decision making.

Victoria is focused on Lifestyle, Finances, Health and Fitness, Self-Development, Career, Friendships, Family, Hobbies, Spirituality, Personal Growth, Love and Relationships, and Planning in trying to find solutions for clients.

Data shows that entrepreneurs and executives who hired a coach were able to make back their investment, with the median ROI of 7x the investment! A big part of this is that business and executive coaching introduces a level of accountability that’s crucial for maintaining momentum.
The pressure to handle everything in your business–from strategic planning and decision-making to scaling, marketing, and managing finances—can be daunting. Add to that the challenge of staying adaptable in a constantly changing market! It’s no wonder that many entrepreneurs feel stretched too thin.
Why are you trying to grow your business?
If you’re trying to figure out how to grow bigger/more profitable (how to scale your business to the next level), what is YOUR missing piece?
Vica Coaching Business and Executive Coaching helps clients develop the skills they need to manage their business and themselves. This leads to long-term growth.

A partial list of companies whose executives and/or owners engaged services:
Hewlett Packard (Compaq Computer Supply Chain),
ADI (Supply Chain), Glocom Technology,
Aix-Nittany Technology, Franconia Steel,
Earthstar Communications, ePayment Technologies, Inc., Virtual Magic (Digital Animation), ePEO, Fed-Chex,
MOC Products, Chateau Mortgage Corporation,
Citizens National Mortgage, Lenders Mutual Services,
Mortgage Edge, Chef’s Provisions, Dynamo Aviation,
Sussex Aviation, Winvtech Solutions, DZN The Design Group,
NDD Designs, Precision Sports, Faber Enterprises,
Stila Cosmetics, H2Only Industries, Hamerloc Industries,
Laser Eye Centers, HiRel Connectors,
Independent Artists Companies, Los Angeles News Service, Interworld Media, International Golf (franchises),
Paul Davis Systems (franchises), Baskin Robins (franchises),
International Trade Group, National Trade Industries,
Pacific Trade Industries, Spectator Management,
Hal-marc Entertainment, Vision Entertainment, Mobile Fueling, News Video Services, LA News Publishing Company,
Leatherby Tools, Liovin Drilling, Cross Country Healthcare, Chandler Convalescent Hospital, Berliner Pharmacies, Inc., Zengen Pharmaceuticals, Adventist Healthcare,
Pacific Living Centers, Tenant Health, Epic Healthcare,
Catholic Healthcare, Versacare (Hospitals),
Citrus Valley Health Partners (Managed Care),
SCIPA (IPA management), West Covina IPA, MidCoast Care, Western Pacific Rehab (Specialty Care), Carmel Surgical Institute (Surgery Center), Willow Surgery Center,
Artis Medical (Medical Device), NeuroQore, STR Unipar,
Olympia Tools, Woodruff Partners, Harris Steel and Copper, Inc., Keyline, Navigator Management, Hilton and Hyland, Homestead Builders, Pear Connection, Spirit Services (alcohol products).
Matthew Fairshter is an author and an award winning advisor and business executive. He has appeared on numerous television news shows over the years.


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