Vica Coaching
Vica Coaching

engage a coach as your commitment to achieve more

engage a coach as your commitment to achieve moreengage a coach as your commitment to achieve moreengage a coach as your commitment to achieve more

Transform your mindset and achieve your goals today!

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THRIVE, NOT JUST SURVIVE

We  help established founders/business owners who are hitting the wall  where scaling and growth requires things they might never have done: 

  • ·obtain operational financing (assets, unsecured credit, inventory, factoring, cash management, SBA, EXIM)  
  • raise capital, 
  • restructuring the company, 
  • building growth/scaling focused systems and operations, 
  • expand into new markets (including internationally), or 
  • navigating regulatory complexity. 

Client profile:

1:1 coaching for Business founders/owners with:

  • Revenue-generating business (GTM/RTM challenges), generating real revenue, but hitting a ceiling,
  • Actively planning or considering a capital raise, loan(s) for operational expansion (assets, inventory or equipment financing), or major expansion within 6–18 months
  • Scaling operationally (new markets, new production capacity, new locations) and need someone who's actually navigated that, not just theorized about it.
  • Wants a coach who can speak fluently to legal, financial, and operational risk — not just mindset and marketing.


This is accomplished by bringing 30+ years of experience as a former CEO (transportation, healthcare, and professional services companies), former CFO (consumer products), former IPA Administrator (healthcare), Commissioner (US Congressional Business Commission), corporate/finance/business/regulatory lawyer, Board Member (technology, consumer products, international trade, real estate, bond financing) and former Independent Board Member (real estate private equity), not the consultant standing on the sidelines.  https://www.linkedin.com/in/matthew-fairshter-31b1575/ This coaching is done like an operator who's also been the deal maker/strategist, the CFO, and the CEO, so clients get strategic coaching.  Its about you being on offense and not simply defense.  We know what you are going through and can help YOU achieve your goals.


Why this works:

We work through Focused Coaching and do not work from cookie cutter frameworks and templates:

  • We've built business plans that secured financing.
  • Matthew has been the CEO who had to address core business model changes and fully resolved heavy regulatory challenges by tackling them head-on.
  • Matthew has been the CFO in the room during  capital raises/financing, distributor, and  retailer negotiations.      Smallest negotiation value: $100,000.  
        Largest single negotiation:   $500 Million.                                                     
        Total transaction values:       $22 Billion+ 
  • Matthew has taken companies from a handful of retail accounts to thousands, and knows what breaks along the way, and why.


We help you achieve on YOUR business model (People, Process, and Product/Service) with Clarity and Discipline resulting in a major increase in both Top Line Revenue and Bottom Line Profitability through Focused Coaching. 

You set the agenda; we help you get there.


This results in you achieving increased profits (better profit margins), reduced churn in both employees and customers (team building without burnout), and a better scaling of revenue (avoid customer concentration). 


You can then transition from working IN the business (grinding) to instead working more ON the business (vision, strategy, and building/leading your team).  


  • Book a Free Discovery  Call
  • Schedule Your Free  Business Assessment
  • Apply to engage a Coach

Book a Free Call/Business assessment apply for coaching

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you can also Contact Us directly

Matthew (626)695-1467 matthew@vicacoaching.com

Victoria (512)757-2686 victoria@vicacoaching.com

Hours

Today

By Appointment

About Vica Coaching

Vica Coaching is a Thought Leadership focused coaching organization devoted to helping businesses and business leaders to focus ON their business and on themselves. Business owners and management have become very aware that they must spend substantial time working ON their business and not just IN their business. Coaches play a pivotal role in the success and growth of organizations in today's competitive landscape..  At Vica Coaching, “We’ll help you get there.”


As businesses seek to thrive and adapt, the demand for coaching is surging, with 43% of individuals seeking coaching aiming to enhance individual or team performance, 39% to improve communication skills, and 38% to increase productivity. The rising number of online searches for business coaches and life coaches (1.5 million per month) is an indicator of growing need and driven demand.  Business owners and management now look at Coaching as an essential service because they increasingly recognize the need for coaching at all levels and are seeking to utilize experienced and competent professional coaches. 


Vica Coaching is looking to create value through you setting valuable goals and having an Action Plan to overcome any challenges and achieve those goals. We are committed to be focused on YOU and your needs using a client focused approach (which we call Reality Comfort Zone):


1.      Focused only on you and your business.

2.     Never Talk at You, ever.

3.     Engaged in Active Listening.

4.    The conversation is slowed down for real understanding

5.    Our journey together is controlled by YOU.

6.    Interested in YOU- We ask LOTS of questions

7.    Clarity is constantly maintained.

8.    Question narratives and assumptions. Staying in Reality.

9.    Reality Comfort Zone is about Nurturing Insights

10.  The result will be your Goal Focused Action Plan


This reality-based client-centric process is fully aligned to YOU achieving your goals. This is about you THRIVING, not just surviving.   

For the 33 million SMBs, the historical survival rates

At Vica Coaching, we believe in the power of  transformation through discovering your strengths and overcoming life and business challenges. 

Reflecting on Life: A Visual Journey with Vica Coaching

    LIFE and Executive Coaching

    Modern life has created lots of stress on professionals, business owners, and leaders that challenges their “work/life balance.”   In the modern world, there is a need to manage your personal life in order to have an effective professional life.  Life Coaching focuses on helping people with their personal skills and challenges.  Life Coaching is focused on embracing the person and their talents and empowering them to make the personal changes necessary to improve their life.

    Woman with light brown hair wearing a white jacket and red necklace outdoors.

    Victoria Tantsioura focuses on Life Coaching for Vica Coaching’s clients.

    Victoria has experience in business, healthcare, real estate, lending, consumer products, education, sociology, and leadership. She has previously advised a number of organizations who were suffering from significant people and cultural challenges within the business.  Creating a better people and cultural strategy dynamic that unlocks much better business performance.  


    Through her experiences she learned that human emotions determine each person’s success or failure, joy or sorrow, health or disease. Coaching provides the ability to change how a person approaches their situation and thus change it. 


    Victoria’s goal is to help professionals and entrepreneurs improve their lives, which translates into more successful businesses. This comes from the client achieving improved clarity, better focus, less stress, improved decision making, and better overall balance.  


    Well managed personal skills, attributes, and lifestyle will greatly enhance and empower the client’s professional skills, judgment, and decision making. 

    Life and Executive Coaching

    Victoria is focused on Lifestyle, Finances, Health and Fitness, Self-Development, Career, Friendships, Family, Hobbies, Spirituality, Personal Growth, Love and Relationships, and Planning in trying to find solutions for clients.

    Business and Executive Coaching

    Data shows that entrepreneurs and executives who hired a coach were able to make back their investment, with the median ROI of 7x the investment!  A big part of this is that business and executive coaching introduces a level of accountability that’s crucial for maintaining momentum. 


    The pressure to handle everything in your business–from strategic planning and decision-making to scaling, marketing, and managing finances—can be daunting. Add to that the challenge of staying adaptable in a constantly changing market! It’s no wonder that many entrepreneurs feel stretched too thin.

     

    Why are you trying to grow your business? 

    • Entrepreneur/Serial Entrepreneur
    • Take-on one or more Investor(s)
    • Liquidity Needs
    • Set Up for a Sale/Exit
    • Family Wealth Plan-Next Generation
    • Retirement Plan
    • Succession Plan
    • Fix the Business-Overcome Challenges
    • Meet Your Important Commitments


    If you’re trying to figure out how to grow bigger/more profitable (how to scale your business to the next level), what is YOUR missing piece?

    • Strategy
    • Knowledge (skill set)
    • Understanding (business/market)
    • Company Development
    • People Asset
    • Product/Service Offerings 
    • Processes (Operations-Business Organization)
    • Productivity
    • Capital


    Vica Coaching Business and Executive Coaching helps clients develop the skills they need to manage their business and themselves. This leads to long-term growth.

    Representative Engagements

    A partial list of companies whose executives and/or owners engaged services:


    Hewlett Packard (Compaq Computer Supply Chain), 

    ADI (Supply Chain), Glocom Technology, 

    Aix-Nittany Technology, Franconia Steel, 

    Earthstar Communications, ePayment Technologies, Inc., Virtual Magic (Digital Animation), ePEO, Fed-Chex, 

    MOC Products, Chateau Mortgage Corporation, 

    Citizens National Mortgage, Lenders Mutual Services, 

    Mortgage Edge, Chef’s Provisions, Dynamo Aviation, 

    Sussex Aviation, Winvtech Solutions, DZN The Design Group, 

    NDD Designs, Precision Sports, Faber Enterprises, 

    Stila Cosmetics, H2Only Industries, Hamerloc Industries, 

    Laser Eye Centers, HiRel Connectors, 

    Independent Artists Companies, Los Angeles News Service, Interworld Media, International Golf (franchises), 

    Paul Davis Systems (franchises), Baskin Robins (franchises), 

    International Trade Group, National Trade Industries, 

    Pacific Trade Industries, Spectator Management, 

    Hal-marc Entertainment, Vision Entertainment, Mobile Fueling, News Video Services, LA News Publishing Company, 

    Leatherby Tools, Liovin Drilling, Cross Country Healthcare, Chandler Convalescent Hospital, Berliner Pharmacies, Inc., Zengen Pharmaceuticals, Adventist Healthcare, 

    Pacific Living Centers, Tenant Health, Epic Healthcare, 

    Catholic Healthcare, Versacare (Hospitals), 

    Citrus Valley Health Partners (Managed Care), 

    SCIPA (IPA management), West Covina IPA, MidCoast Care, Western Pacific Rehab (Specialty Care), Carmel Surgical Institute (Surgery Center), Willow Surgery Center, 

    Artis Medical (Medical Device), NeuroQore, STR Unipar,

     Olympia Tools, Woodruff Partners, Harris Steel and Copper, Inc., Keyline, Navigator Management,  Hilton and Hyland, Homestead Builders, Pear Connection, Spirit Services (alcohol products). 

    Matthew's Acknowledgements

    Matthew Fairshter is an author and an award winning advisor and business executive.  He has appeared on numerous television news shows over the years.  


    • Board Member, Board of Directors, Tax Increment Finance Zone Board.  City of Pflugerville.  Responsibilities of the Board of Directors:
      -Make recommendations to the City Council regarding zone administration.
      -Prepare and adopt a project plan and a reinvestment zone financing plan.
      -Implement the project plan and reinvestment zone financing plan.
      -Enter into reimbursement agreements.
      -Issue tax increment obligation bonds


    • OnCon Icon Top 50 Finance & Accounting Professional Award, Issued by OnCon Apr 2025 (Recognizing top executives through peer-to-peer voting)

    • Healthcare and Pharmaceutical Awards 2024  Issued by Global Healthcare and Pharma News Magazine · Dec 2024

    • Global CFO Excellence Award, Issued by Acquisition International · May 2024

    • 2023 Power Lawyer, Issued by Lawyers of Distinction · Jan 2023 (Recognized for competency and reputation in Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

    • 2022 Power Lawyer, Issued by Lawyers of Distinction · Jan 2022 (Recognized for competency and reputation in Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

    • 2021 Power Lawyer, Issued by Lawyers of Distinction · Jan 2021 (Recognized for competency and reputation in Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

    Matthew's Acknowledgements (continued)

    • Finance Monthly Magazine Award 2021 (Based on vote of readership and determination by a peer review committee. Award is based on votes received, impact in the community, client recommendations and referrals, innovation of work, and evidence of going above and beyond the call of duty)

    • 2020 Power Lawyer, Issued by Lawyers of Distinction · Jan 2020 (Recognized for competency and reputation in Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

    • Lawyers of Distinction, Issued by Lawyers of Distinction Jan 2019 (Recognition for: Finance, Tax, Regulatory, Business Law, Corporate Law and International Business)

    • Commissioner - Congressional Business Commission  2003 - 2008, Wash, DC      A pro-business initiative and prioritized business agenda that was advanced in the United States Congress and by the President of the  United States, George W. Bush. Worked with other business leaders,  members of Congress, and the Executive Branch to formulate policies that advanced United States business interests.

    • SuperLawyer, Issued by SuperLawyers · Jan 2006 (SuperLawyer - Business and Corporate Law - Recognized in the top 5% of the Profession).

    • Emmy® Awards - The National Academy of Television Arts & Sciences Emmy® Awards. (Conferred as a contributor to the “Live Coverage of An Unscheduled News Event-The Beating of Reginald Denny” Emmy® Awards for work as General Counsel/Producer to Los Angeles News Service (Helicopter Reporting Platform) during the Los Angeles Riots)

    What You Can Achieve with a VICA Coach

    Life Coaching Mindset and People

    Financial Coaching Capital and Profitability

    Financial Coaching Capital and Profitability

    • Replace self-doubt with unshakeable confidence
    • Lead with authenticity — your team feels the difference
    • Break free from limiting beliefs in weeks, not years
    • Build communication skills that resolve conflict and inspire loyalty
    • Achieve a work–life rhythm that fuels — not drains — you.

    Financial Coaching Capital and Profitability

    Financial Coaching Capital and Profitability

    Financial Coaching Capital and Profitability

    • Gain crystal clarity on where every dollar goes
    • End cash flow anxiety with a proactive forecast system
    • Cut hidden operating costs and protect your margins
    • Price with confidence — charge what you are worth
    • Build financial discipline that protects your business long-term

    Business Coaching Market, Team, and Growth

    Financial Coaching Capital and Profitability

    Business Coaching Market, Team, and Growth

    • Validate and grow your market with a clear positioning strategy
    • Hire right and build a team that performs without you micromanaging
    • Create systems that scale — so the business grows beyond you
    • Become investor-ready: pitch, negotiate, and close confidently
    • Turn competition into a competitive advantage with smart differentiation

    Client Testimonials

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